Most Reliable Services

Brand Management

Building the Most Reliable Global Engineering Brand

CTCI is committed to building the most reliable global engineering brand by unleashing its brand spirit of “Most Reliable.” The Group Brand Management Department is responsible for developing the CTCI brand while working closely with nearly 50 affiliated companies and subsidiaries to enhance brand recognition and support the Group’s sustainable growth.
　
Guided by its strategic blueprint for brand development, CTCI has launched a series of branding and marketing initiatives based on three key strategies: (1) engaging in global marketing activities in alignment with its business strategies, (2) building media relations to increase global brand visibility, and (3) strengthening brand identity and maintaining communication consistency. These efforts have significantly improved stakeholder awareness and recognition, earning widespread acclaim for outstanding brand marketing performance.
　
In addition to being continuously recognized as one of the Best Taiwan Global Brands by the Industrial Development Administration, Ministry of Economic Affairs, CTCI’s brand value reached US$119 million in 2024—an increase of 24% from 2023—greatly enhancing global brand recognition. CTCI has been included by Engineering News-Record (ENR) in its lists of “Top 100 International Contractors” and “Top 100 International Design Firms” for nine consecutive years, reflecting CTCI’s successful global expansion. CTCI also continues to rank No. 1 in the engineering sector in CommonWealth Magazine’s Top 2,000 Enterprises Survey and is placed in the top 5% among the Top 650 Service Enterprises. CTCI maintains its status as Taiwan’s No. 1 and one of the world’s top 100 engineering brands. The Company’s strong focus on and sound execution of ESG has further bolstered its brand reputation, while effective brand development, in turn, enhances its ESG achievements.
　 
CTCI has been widely recognized for its sustainability leadership—earning distinctions such as TCSA Taiwan Top 10 Sustainable Service Businesses Award, inclusion in the Dow Jones Sustainability Emerging Markets Index (DJSI), and ranks among the top 1% of S&P Global’s Sustainability Yearbook—establishing itself as a model ESG brand in the engineering industry.
　

Distinctive Brand Image and Media Communication

CTCI has developed three primary brand marketing strategies aimed at increasing stakeholders' awareness and affinity for the CTCI brand. The specific actions are as follows:
　

1.Develop Global Brand Marketing Initiatives in Alignment with Business Strategies

In line with its business expansion strategies, CTCI promotes its brand by organizing or participating in forums, exhibitions, and other events to expand its influence. For example, CTCI co-hosts various events annually with the CTCI Education Foundation, such as the Taiwan Sustainable Engineering Forum, Taiwan in My Eyes 120hr, and the Little Sustainable Engineer Camp, as a way of promoting sustainable engineering education and nurturing sustainability talents for the nation. The Company also participates in flagship exhibitions such as SEMICON Taiwan and the SDG Asia, showcasing its achievements across engineering disciplines and sustainable development. In addition, CTCI supports local initiatives like the "Zhishan Splendor: Shilin Cultural Festival," fostering cultural development and environmental protection, and takes part in the COP United Nations Climate Change Conference to present Taiwan’s corporate sustainability achievements to the world.
Following the publication of its first corporate book Discover Reliable in 2017, CTCI published a second book in 2024, titled CTCI Transformology, to promote its unique selling propositions and operational accomplishments both internally and externally, with over 10,000 copies distributed. CTCI aims to successfully market the CTCI brand through diverse approaches and channels.
　

2.Establishment of Media Relations to Enhance Global Brand Visibility

As the media landscape becomes increasingly complex, proactive communication and brand-building have become essential for corporate adaptability. CTCI has maintained a long-term, positive relationship with external media. In addition to launching a CTCI news release Line group inviting industry media to join, the company has built a domestic and international media database for regular distribution of press release. It also curates media stories or interviews centered on themes such as brand, leadership, industry trends, and ESG, effectively leveraging media outlets like CommonWealth Magazine, Global Views Monthly, Business Weekly, Manager Today, Economic Daily News, and United Daily News to boost brand exposure and solidify CTCI’s image as the most reliable professional brand.
To further support global business development, CTCI actively pursues international media exposure by partnering with PR Newswire to distribute press releases globally, maximizing marketing impact. The Company also contributes to international engineering magazines or journals such as LNG Industry, Power, Hydrocarbon Processing, and Water & Wastewater Asia, and coordinates advertising and other brand marketing initiatives to strengthen CTCI’s global presence. In 2024 alone, there were a total of 421 domestic and international media pickups and earned media reports—exceeding the original KPI by 110%, demonstrating outstanding execution.
　

3.Reinforcing Brand Identity Management and Consistency of Communications

To ensure the internalization of brand operations, CTCI has established a Global Brand Management Network across the Group and convenes quarterly brand management meetings with brand representatives from affiliated companies and subsidiaries worldwide. These meetings aim to manage and maintain brand identity and ensure consistency in communication messages, thereby reinforcing a unique and unified brand image. The meetings allow the communication of brand-related policies, guidelines, and implementation tasks, as well as serve as a place to discuss branding challenges faced by each company and to provide solutions.
In addition to reinforcing internal management, CTCI actively engages with its stakeholders through diverse marketing channels to regularly communicate its brand message. This includes the publication of three bilingual (Chinese-English) digital newsletters—the quarterly CTCI E-Newsletters, the quarterly ECOVE E-Newsletters, and the bimonthly ESG E-Newsletters; maintaining a presence on social media platforms such as Facebook and LinkedIn; producing its own video program, "CTCI Engineering Fun," featuring an AI-powered virtual brand ambassador; and participating in podcast interviews.
　

Implementing Corporate Culture to Reflect Brand Spirit

To ensure that CTCI’s corporate values of “Professionalism, Integrity, Teamwork, and Innovation” are internalized as part of the organizational DNA across its global workforce, CTCI continues to promote a series of corporate culture activities and has incorporated corporate culture courses into employee onboard training. When it comes to recruitment, all departments are required to align their hiring criteria with company values. Job candidates also complete job suitability assessments and participate in structured interviews to verify that they embody the cultural qualities CTCI seeks. Furthermore, corporate culture is integrated into the annual performance appraisal process to reinforce alignment and engagement among employees.