Brand Management

Building the Most Reliable Global Engineering Brand

CTCI strives to create the most reliable global engineering brand with its "Most Reliable" brand spirit. The Group's Brand Management Department is dedicated to enhancing CTCI's communication capabilities with global markets, while bringing together nearly 40 subsidiaries to polish the CTCI brand and contribute to the company's sustainable growth.

Following the brand development strategy blueprint, CTCI actively launched a series of brand marketing plans and activities. With everyone's efforts, the results have been remarkable. For example, CTCI received coverage from prestigious media such as The New York Times, ENR Engineering Magazine, CommonWealth Magazine, Global Views Magazine, Harvard Business Review, Business Weekly, Manager Today, Economic Daily News, Industrial and Commercial Times, and CommonWealth Sustainable Future Podcasts, showcasing CTCI's unique selling points and operational achievements. dditionally, CTCI has earned numerous domestic and international recognitions and awards, including the authoritative REBRAND 100® Global Awards, being one of Interbrand's "Best Taiwan International Brands," HBR's "Digital Transformation Leader Award" and "Top 100 Taiwan Business Leaders," PMI Project of the Year Award, and HR Asia's "Best Companies to Work for in Asia 2021-Taiwan Edition." These accolades have significantly enhanced CTCI's global recognition and brand awareness.

Furthermore, in the prestigious international engineering magazine ENR's rankings, CTCI has ranked among the top 100 in "International Contractors" and "International Design Firms" for six consecutive years. In 2022, CTCI ranked 60th among international engineering contractors, breaking its previous record and demonstrating its successful expansion in the international market. Domestically, CTCI ranked first in the engineering contracting category in CommonWealth Magazine's 2022 Top 2000 Enterprises Survey, and among the top 5% in the overall ranking of the 650 largest service companies. CTCI continues to solidify its position as "Taiwan's Number One and a Global Top 100" engineering brand.

In terms of ESG sustainability, CTCI has been listed as a constituent stock in the Dow Jones Sustainability Indices (DJSI) Emerging Markets for eight consecutive years, ranking first in the global construction engineering industry for two consecutive years and being included in the Taiwan Sustainability Index (TWSI) constituent stocks. CTCI has also been awarded the CommonWealth Sustainability Citizenship Award, "Top Ten Sustainable Benchmark Enterprises" at the Taiwan Corporate Sustainability Awards (TCSA), "Taiwan Circular Economy Hero Award" by the Green Economy Research Center of Taiwan Institute of Economic Research, and "DEI Diversity and Inclusion Vision Award" by Womany, successfully shaping a sustainable brand image in the engineering industry.

Distinctive Brand Image and Media Communication

As the media environment becomes increasingly complex due to digitalization, actively building corporate reputation and brand image has become a necessary response for international enterprises. In 2022, CTCI launched the "CTCI Distinctive Brand Image and Media Communication Project," establishing "Guardians of Earth's Sustainability" and "Green Engineering" as the main communication themes, formulating marketing strategies and objectives, and strengthening digital marketing and self-media operations to enhance stakeholders' perception and recognition of the CTCI brand. Take CTCI Group's LinkedIn as an example, since the launch of the posting plan in December 2022, 10 posts were published by January 2023, achieving significant results, including a 54.4% increase in search exposure, a 54.3% increase in unique visitor count, a 186.7% increase in followers, and a 2,005% increase in post exposure (based on 30-day data from LinkedIn backend statistics). Additionally, CTCI continues to establish long-term and smooth twoway communication with external media, strengthening marketing channels, such as creating domestic and international media databases and setting up CTCI news release Line groups, inviting industry-related media to join. CTCI hopes to actively release press releases and regularly plan news stories or interviews on brand, leadership, industry trends, and ESG topics, effectively combining internal and external media resources to successfully shape CTCI's professional brand image and good reputation.

Furthermore, to support global business expansion, CTCI actively seeks international media exposure opportunities, continuously promoting international engineering professional journal submissions, brand image advertising, international exhibitions, and forum participation, among other brand marketing activities, to enhance CTCI's international visibility and recognition. Taking 2022 as an example, the total domestic and international media exposure rate grew by 111% compared to 2021, with international media exposure rate growing by 223%