Brand Management

Launched an international media marketing plan to be globally marketed as most reliable brand

CTCI set a blueprint for our brand development strategy and launched a series of brand marketing plans and activities. Our achievements include: interviews and reports by media such as CommonWealth Magazine, Global Views Monthly, Harvard Business Review, Business Weekly, Manager Today, Economy Daily News, Commercial Times, CWS podcast program by CommonWealth magazine, etc. We also won "2018 EBRAND 100®," the most authoritative global awards in brand repositioning, as well as the Distinguished Project Award from PMI Taiwan. Additionally, we have been recognized as "Best Companies to Work for in Asia 2021" by HR Asia, an authoritative publication for senior human resource professionals across Asia, for efforts in talent fostering, employee experience, retention, and care.

Launched a Project on Business Reputation Management to Build a Stronghold for Sustainable Management

With the media environment gets increasing complicated, it becomes a must for international enterprises to proactively maintain their business reputation to cope in a world of rapid change. CTCI launched a project on business reputation management in 2021, which dedicated to strengthening management of CTCI web portal and self-media, and building a positive, two-way communication with the media that could runs for a long term. Meanwhile, we started to expand marketing channels in an active manner.

Internalizing the Brand Spirit into Our DNA

CTCI understands that in order to become a successful global and famous brand, merely slogan or external changes will not help; on the contrary, we require the efforts and commitments of every member of the Group. "The Most Reliable" brand spirit and the corporate culture of "Professionalism, Integrity, Teamwork, Innovation" must be internalized into CTCI's DNA. Through the communication of the CTCI brand slogan "Discover Reliable," we have shaped the "Most Reliable" brand positioning and image, and endeavor to enhance the competitiveness of the company and expand its global business. The fact that we have achieved many amazing feats in engineering both at home and abroad shows the affirmation and trust of international business owners in CTCI. Looking forward, to cope with fiercely competitive international market, we look forward to polishing our brand under joint efforts with our global partners, aim to achieve the goal of comprehensive marketing and global marketing, so that the company can continue to grow sustainably.