CTCI Builds “ECOVE”, an International Resource Cycling Brand, and Demonstrates Taiwan’s First Class Environmental Management and Intelligent Solutions

CTCI Group Chairman John T. Yu (center), CTCI GSS CEO M.C. Hsiao (4th right), ECOVE Environment Corporation Chairman J. J. Liao (4th left), ECOVE Environment Corporation President Y. P. Shih (3rd left), ECOVE Environment Services Corporation President Eric Tiao (3rd right), ECOVE Waste Management Corporation President H.Y. Kuo (2nd right), GD Development Corporation President B. J. Liang (2nd left), and colleagues wearing the new uniforms jointly declare ECOVE’s determination to go globe.

CTCI, renowned as a leader in the provision of reliable engineering services, has run resource cycling business for 20 years. In order to expand international business, CTCI implemented one rebrand plan of KD Holding Corporation, a subsidiary of CTCI, the largest corporation providing environmental resource management services in Taiwan, to build a new “ECOVE” brand logo, a “Every Resource Counts” slogan and announce to the world that we are the most reliable provider of industry-leading “resource cycling” services.

Founded in 1999, KD Holding started with garbage incineration. Gradually, KD Holding has expanded its business including the waste removal, wastewater treatment and resources recycling, and solar photovoltaic and developed overseas markets in Mainland China, Macao and USA. “KD Holding boasted NTD 5 billion in revenue in 2016 with market capitalization stood at NTD 11.6 billion,” CTCI chairman John Yu said during the ECOVE brand press conference.

KD Holding, having been continuously honored with many awards for several years and scored high in aspects of corporate governance, business service, environmental protection and social engagement, has not gained much recognition from behind the scenes role. “It’s time to market KD Holding. ECOVE brand would add brilliance to KD Holding and let the world learn more about us,” Yu said.

J.J. Liao, chairman of ECOVE Environment Corporation (formerly KD Holding Corporation), said that the well-known subsidiaries of ECOVE in Taiwan, including ECOVE Environment Services Corporation(信鼎), ECOVE Waste Management Corporation(暉鼎), ECOVE Wujih and Miaoli Energy Corporation(倫鼎/裕鼎) would be still using the original Chinese name. 

On the other hand, the company has come up with supervision and control consulting services of nine urban incineration plants in Mainland China and taken in charge of operating two urban incineration plants and one hazardous and special waste treatment plant in Macao. “But awareness is still not enough on global market. In order to expand international business, we decided to launch the ECOVE brand and renew official website, uniform, and service cars with the new corporate identity,” Liao said.

“The ECOVE, composed of the meanings of ecology and trove, represents that the company is ready to excavate, find, and reuse the infinite treasures on the earth, ”Liao explained to the media. Liao also indicated that the Every Resource Counts slogan would be the colleagues’ operation mode and work ethic in the future to provide the best resource cycling services. 

With the intense competition, Liao states that ECOVE Environment Corporation’s competitors are from around the world. By means of integrating the corporate identity of all subsidiaries and launching the ECOVE globe brand, the company is eager to enhance international visibility, making investors, proprietors and the government recognize its commitment to expand international business, and promote the competitiveness of Taiwan's resource recycling industry.